"We wanted to transform our store into a sit-in bakery, Peppermill Interiors' furniture added the café aesthetic we were trying to achieve. We love the pop of colour from the yellow as it has changed the feel of the bakery and compliments our colourful doughnut and sweet treat selection."
We recently got the exciting opportunity to visit Doughnotts’ newly opened store in West Bridgford, Nottingham. Doughnotts, the beloved handcrafted doughnut brand that has been delighting customers since 2015 represents the quintessential success story. From humble beginnings to becoming Nottingham’s premier destination for handcrafted, generously topped doughnuts, Doughnotts is a flourishing business with multiple locations and nationwide delivery.
Doughnotts’ commitment to quality and creativity mirrors our dedication to exceptional furniture design here at Peppermill Interiors, and so we were delighted to provide furniture solutions that complement the playful brand identity of Doughnotts whilst ensuring functionality in their busy retail environment.
Injecting Energy Through Colour
Our Luxor Wooden and Metal Chairs and Bar Stools in vibrant yellow perfectly capture Doughnotts’ rebellious, carefree vibe. These eye-catching pieces make a bold statement with their distressed beech seats and powder coated steel legs, adding precisely the pop of colour that reflects the brand’s energetic personality. The traditional stacking design of the chairs offers a practical storage solution for the bustling shop, whilst the plastic caps on each leg provide floor protection and enhance durability. The Luxor Bar Stools are strategically placed along the shop window, encouraging customers to people-watch whilst sipping on their coffee or snacking on a sweet treat. The combination of poplar wood, beech veneer and metal on the Luxor’s create seating that’s as sturdy as it is stylish, ideal for customers enjoying Doughnotts’ creations.
Simple Yet Reliable
These distinctive chairs pair harmoniously with our Ashford Square Tabletops with X Bottom Bases, creating cohesive dining stations throughout the space. The tables offer the perfect balance of form and function, with oak effect, high impact laminate tops that resist scratches and stains, essential qualities in a food environment. The brown tabletops marry harmoniously with the distressed beech seats of the Luxor Chairs, whilst the industrial inspired black bases provide stability, ample legroom and ultimately contribute to the shop’s contemporary aesthetic.
Unique Vintage Touches
Finally, our Vintage Industrial Style Drinks Trolley enhances the visual appeal within Doughnotts’ store. This mobile cart combines industrial charm with practical design elements, featuring a robust steel frame complemented by warm wooden shelves and integrated glass racks. This trolley serves as both a service station for storing cutlery, stirrers and straws but also as a distinctive design element that reinforces Doughnotts’ unique character.
The carefully curated furniture selection creates a cohesive visual narrative throughout the space, seamlessly blending functionality with Doughnotts’ distinctive aesthetic. The vibrant yellow seating acts as a focal point, drawing customers in and encouraging them to linger while enjoying their treats. Meanwhile, the industrial-inspired elements provide a contemporary edge that appeals to the brand's youthful demographic.
Peppermill Interiors is proud to have contributed to the success of Doughnotts by creating a space that perfectly mirrors their energetic and contemporary spirit. For businesses looking to transform their interior décor, the Peppermill Interiors team offers specialised guidance and a wide range of furniture options to suit any style and need. Contact the Peppermill Interiors team today for more information on how we can help you achieve your dream interior.
